A dividend paying stalwart was on sale recently and I used this opportunity to add more shares to my portfolio. Procter and Gamble (PG) revised forecasts for this quarter that were below previous projections. As a result, the stock tumbled ~3.0% at closing on Wednesday.
I’m a strong advocate of utilizing a buy and hold strategy for my core portfolio investments. As such, I found the “discounted” price to be too enticing to pass up. I added 35 shares at a price of $60.07/share.
Although the return on investment from PG has left a lot to be desired in recent years, I still believe it is a strong investment for the long term. The company has a history of not only paying dividends, but also increasing them every year – the last 56 years, in fact. PG sports a low beta of 0.45, high yield of 3.76%, and reasonable trailing P/E of 18.6.
With such a wide economic moat and brand recognition second to none – Tide, Crest, Gillette, Charmin, Old Spice, etc. immediately come to mind, PG will most definitely be around for the long haul. The nice thing about consumer products is that they tend to hold constant over the years, unlike high tech, which can become obsolete in only a matter of years. Who knows what will happen to the losers of the smart phone war? But at least people will always need toothpaste and soap, no matter what happens to the economy. PG has this in spades.